You Have a Plan
You have a business plan if you have a business. What would you tell people about your business at a party?
Jim Horan thinks “business plans don’t have to be long to be good.”
A single page can contain all of the essential elements you need to tell your employees, board of directors, potential partners, or banker where you are taking your business and how you are going to get there. (p. 17)
The One Page Business Plan will help you:
- Clarify your thinking
- Get focused
- Prevent wasting your time and your resources
- Stop distractions
- Put it in writing
It doesn’t have to take six months of agonizing meetings, pounds of written documents, endless spreadsheets, and complicated flowcharts to produce a meaningful business plan. It also does not take an army of expensive consultants. A few well-constructed phrases and short sentences can say a lot. The examples in this book will demonstrate that for you. (p. 25)
My Experience with One Page Business Plan
I have used The One Page Business Plan to summarize and then flesh out my ideas for a series of major business building projects and marketing plans. It’s been a very simple and effective process and the results are readily understandable. (Don’t you have someone in your life who wants to understand what you are trying to do–but doesn’t?)
This planning process didn’t take up much time. It provided me with an easy to follow, step by step, quick way to get my ideas down on paper. I’ve got a reference point for communicating about my business–and it’s easy to change my plan as I change my thinking.
An important thought in the morning can be in your plan that afternoon. (p.25)
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